When talking about B2B we merely refer to the business relationship or transactions between different companies over the Internet. The current B2B trends is towards globalizing business relations and eliminating country borders.
The most popular forms of B2B communication is through the internet. This requires some very basic online knowledge, some marketing know how and a willingness to increase your business online exposure to increase your sales. You can do this thank to B2B marketplaces where you can post your selling and buying offers, some information about your company and contact details. You can also purchase premium memberships that allow you to have your buyer friendly strorefront. This is an excellent option for businesses that do not have their own website.
B2B marketplaces encompasses a diverse range of features that are often available free of charge. This allows for companies looking to increase their sales into new markets to search for business opportunities, email companies and send price quotes. They can also post trade leads such as buying and selling offers to promote their products and services to potential new clients.
The advantages of using a B2B marketplace are the possibility to find new clients at low cost regardless of location and the ability to communicate with business partners in an efficient and effective way. These websites also provide complementary services for importers and exporters that can add security to the transaction. The most important and successful trade portals are Alibaba.com, Tradekey.com and Mercatrade.com.
As you can see, using a B2B portal can bring numerous advantages for any company looking to increase their global sales and increase their distribution channels.