Your business’ advertising costs are largely dependent on the types of advertising media you choose and the scope of your campaign. Price is always one of the most important considerations when developing any sort of media plan – but you should always weigh the price against what your company will receive. Value is what really matters in any campaign.
Think of web advertising costs for a moment. You might pay as little as 5p (7.0 cents) for each click in a ppc advertising campaign, but think about the return on investment you’ll see from your ads. No one would deny that pay per click advertising is incredibly cost effective – but when it comes to driving sales, your business may find this format more or less effective.
Magazine advertising is one of the most well established types of advertising; it’s a known quantity to businesses in all industries. Magazine and other print ads perform well in producing consumer awareness and are a powerful means of establishing brand identity. Advertising costs in magazines run from as little as about £1000 for a full page color advert to more than £10,000, depending on the magazine. However, there are magazines which do have lower advertising costs, usually niche oriented publications with a narrowly targeted audiences. These magazines sometimes may provide lower rates for businesses with memberships in specific clubs or professional organizations.
With respect to outdoor advertising costs, rates vary depending on placements and size. Mobile billboards and other vehicle advertising usually start around £2000 monthly. Advertising costs for large, stationary billboards also varies, but for billboard advertising in prominent placements such as highways and busy streets where they have the chance to make an impression on thousands of consumers daily generally costs about £ 7,000-8,000 monthly. Working with an expert agency who knows the industry can help you to negotiate the best placements and rates for your outdoor advertising and any other types of media.
Advertising costs can also vary a great deal, again depending on placement and length of your radio advertising. The typical 25-30 second radio advertisement can cost anywhere from £250 to £1000 for each week the spot runs. The exact price will depend on how often the advertisement is run and how large of an audience the station has.
Newspaper advertising costs are usually calculated by the single column centimeter (SCM) if the advertisement is to appear in the newspaper’s classified ad section. These per SCM advertising costs are different for each newspaper. Full page color magazine advertisements in special sections of newspapers may cost as much as £10,000, just as in magazine publishing.
Advertising costs are the highest in the field of TV advertising; running television advertisements can be very expensive, but does vary depending on the size of the audience for the programming where your ads will run and how often you want them to appear. TV stations demand high prices – sometimes tens of thousands of pounds for a single campaign. When planning TV or radio advertising, remember to account for production costs in your media planning budget.
In all types of advertising media, costs can be flexible if you’re willing to negotiate – or work with an advertising or media buying agency that can get your business the best deal while getting your message out there.
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