On November 29th, 2008, in the 11th Zhongguancun IT Festival China Search and Hilon announced to establish a new e-commerce platform Baiyigou. Chen Pei, CEO of China Search, said that it was one more successful activity of its “Cooperative Business” which recognized by many enterprises.
Baiyigou will set up a complete and faithful operating system to strongly guarantee consumers’ safety and create a new way to combine the traditional search engine with e-commerce application. It also will be an important turning point of the innovative models of Industry China presented by China Search.
A New E-commerce Model with the Vague Boundaries of E-commerce The advantages of the “Cooperative Business” model are as follows: Considering more about the customers’ demands, it carries out the e-commerce marketing in the partners’ specialized field, and the platform is characterized by its extensibility and openness of any other new business model. Chen Pei maintained that cooperating with Hilon it had found an important e-commerce model supported by the personalized portal technology, search technology and the e-commerce service ability of China Search.
The cooperation of Zhongxou and Hilon superficially seems a very strong B2C e-commerce model, while it contains a large number of B2B model. Being asked how to define the boundaries of e-commerce, Chen Pei said that China Search was not deliberately to blur and re-divide the e-commerce models, nor to make up a new concept. Contrarily, from the perspective of the customers’ needs and based on the openness of China Search, it combines the search engine technology with e-commerce and then blends the personal wisdom in it to build up a new e-commerce model. Still, Baiyigou is the main embodiment of the new e-commerce model. It will fully integrate the search technology of China Search in the “3C” of Hilon to serve customers and users.
The Integration of E-commerce and Search Technology Applied by Many Enterprises Facing so much search and personalized services, Ma Yun said, the integration of e-commerce and search technology will be the core of e-commerce in the future. China Search is likely to have some adjustments in its search and personalized services just like Yahoo and Ali.
At present, China Search is working hard on its search service in the vertical and deep way, such as the news search presented in 2002 and the B2B search launched in 2008. As to the R&D of the personalized search portal, it stresses on the ability of e-commerce and business services.
Chen Pei thinks that as time goes by, the universal search will be getting worse and with less value, so a trade-off is a normal direction and the important value of China Search is to provide much more accurate results. That is why it joins the personal wisdom in the search and has a personalized portal development. Based on its personalized service and search technology, it can not only do e-commerce in a deep and vertical way but also have a large scope via the new e-commerce model. Looking around the other e-commerce platforms, although they are leading the e-commerce in China, almost all of them are lacking in depth and breadth, because the masters of the platform are the people specializing in Internet. On the contrary, China Search gives the operating right of the platform to its partners who make the e-commerce deep and vertical in their fields with the help of the strong technical and service advantages of China Search.
The Future of the New E-commerce Model As an advocator of the idea of cooperation, Industry China of China Search adopts the new “Cooperative Business” model. It provides self-built e-commerce platforms to enterprises and combines its personalized portal, search technology and service ability with the industry experience of the enterprises to get profits. E-commerce is just a trial. In such a global economic depression, enterprises are in life-and-death situation and e-commerce gives them a life-saving straw, so more enterprises will be willing to innovate and look for the suitable e-commerce model. It is a good opportunity for e-commerce to change.
Perhaps, the appearance of Baiyigou is just the beginning, and so are the e-commerce transformation and the search engine changes. They will make a deep influence in the future.
By FirmBee from Pixabay