In the corporate world, the concept of business marketing is a process that should never be neglected if one hopes to continue thriving. It is an ongoing process that should continually be refined, honed to perfection and practices. Even something as subtle as the use of name cards can be a marketing resource, if one were to use it right. For small businesses and start up corporations that are looking for ways to give their marketing strategy a much needed boost, why not consider doing so by making use of your name cards? Here are 8 of the uses name cards can contribute in business marketing:
1. Multi-Purpose Fulfilment
Name cards essentially work as a way of advertising on a basic level. By giving name cards more than one purpose, it will be akin to paving the way to more conversations sparked on by intrigue. For example- name cards that can be turned into event tickets, stickers, bookmarks and saved for other uses are more likely to cause a greater impression, thereby allowing receivers to remember the corporation well. In addition, the chances of others keeping your name card is also increased. This leads to more possibilities of business or collaborative chances since they will be able to easily contact you once they spot your name card.
Apart from delivering an introduction as well as contact details, business cards are also a good method of promoting the perks of signing up/purchasing your corporation’s products and services. Name cards create the visual engagement needed for users to interpret the nature of one’s business services at a glance and further catch the receiver’s attention with well placed headers or taglines. It is the business owner’s chance to include witty or interesting tidbits to convince customers to take action.
The use of name cards contribute to the overall corporation’s branding efforts as well. Business owners can effectively make of name cards by ensuring that their name cards contain elements that help customers relate it back to their business. For example, including their own company logo and the colours used in their branding. This fosters brand awareness and recognition- the more others see your name card, the easier it is to relate it back to your business. This, coupled with the fact that your name card can fulfill more than one purpose, actually works in ensuring that your customer remembers your business. The good impression they have of it can also carry through.
4. Strategic Distribution
Strategically distributing name cards can also serve to improve business marketing. Business owners can make use of networking events, bulletin boards, newsletters, brochures and other areas where your target audience can locate them. Handing out name cards during natural opportunities is a great way of advertising your business! What is even more advantageous is that name cards are the perfect size for storing while users are traveling so they can easily be taken everywhere.
For businesses that work in design, printing or other related industries, your name card can actually serve as an example of what your business offers to others. By offering potential customers or partners a name card you have designed and printed on your own, it gives them an accurate gauge of the quality your business achieves. This also gives them more confidence to look you up for business opportunities.
Name cards also increase the likelihood of users interacting with you in more than one way. For instance, including social signals along with the name cards can encourage users to follow your business on their social media platforms, thereby also increasing the chances that they would interact with you there. This ensures that even if your customers have lost your name card, they will still be able to keep up with your business.
Having name cards prepared can actually enhance your credibility as a professional. Particularly so for startups and aspiring entrepreneurs. Taking the time to produce a name card can actually provide potential customers and partners the reliability and favourable impression you need. The more they are able to trust your business, the more likely you will be able to gain business opportunities.
8. Marketing Data
Businesses who own name cards with QR codes and call to actions can keep track of the responsiveness rate. They will receive data based on the amount of people who have gone through with the call to action, and other relevant data. This data can then be put to use and analysed, thereby enhancing marketing efforts based on the success rate that is achieved.
These are just 8 of the ways one can make effective use of their name card for business marketing. Try designing a professional name card for yourself and incorporate them into your business marketing strategy today!
By OpenClipart-Vectors from Pixabay